We have a mutual passion for waking up well. This is the divine Danielle Copperman from Qnola.

Let's set the scene…where are you right now?

In my kitchen, at home, in London.

Where would you like to be?

In Sweden, at my boyfriends home, or somewhere like Bali, Belize, Cuba or Hawaii – with him, some friends and some family.

When did you begin the journey of Qnola and turn it into what it is today?

I changed my diet and discovered the hidden truths of granola to which I had been formerly addicted. I started studying biology and nutrition and started a blog and then developed the recipe for Qnola, which was then ordered by people through instagram, and is now a worldwide brand stocked in almost 10 countries and with customers all over the world.

How important is community to you now and with technology taking over the 21st century life, how do you see our ‘communities’ changing?

Community is a big thing for me and it is more important to our human survival than many people realise. I think we have lost the sense of community to some extent but I think as people struggle to deal with the pressures of technology, we will rediscover how good it feels for the soul to be a part of something real!

The best advice you’ve ever received?

Take each day as it comes. I don’t follow it as much as I should but it’s some of the simplest advice I’ve been given and is the most grounding mantra to keep in the present moment.

The best advice you’ve ever bestowed?

Don't wait until 'the right time'. It’s never the right time. Start now.

Last app you opened?


Last book you read?

Wealth by Jason Wachob

Onto food, our shared passion…what is your typical day on a plate? 

I start the day with reishi, cacao and he shou wu in hot water or hot nut milk. A little later I’ll have a smoothie or some Qnola or if I’m not starving, I’ll wait until midday to have a brunch of eggs, avocado and greens or a salad with sweet potato, beetroot, broccoli and sometimes salmon. I’ll snack on nuts or nut butter and fruit or vegetables and herbal and green teas during the day. For dinner ill have salmon, salad, soup, curry, quinoa risotto or broth.

What’s your earliest food memory?

Soft boiled eggs with buttery soldiers, and porridge - in the middle of which my dad used to hide a knob of butter in. It got me every time!

What would your last meal be?

A Japanese feast complete with sashimi and soups, or some BBQ lobster skewers with sweet potato and black bean rice which I had last summer on the side of a dirt track in Belize.

The latest restaurant that made you go oooo?

Pachamama, in London. The Bowl, in Berlin.

What (or how) does staying ROOTED mean to you?

It means eating from the earth, and keeping your feet on the ground instead of caught up in the stresses of everyday life.

In 50 years from now, what is the one thing you want Qnola to be known and remembered for?

For being a brand passionate and driven to change the way people wake up and spend their mornings, in order to positively determine the outcome of the rest of their days and ultimately their lives.

What’s next for Qnola?

New products, more events, and new additions to our Qnola Life beauty range!

In the next three years what innovation will have the greatest impact on technology/business/culture?  

I think all portable screens affect our culture and also our business, in that we are so contactable nowadays. There is no excuse for not answering a text for longer than a few hours because technology now thrives in all kinds of situations (even underground and on airplanes!) so we are always connected, but more so electronically than socially and physically - which is a huge shame! I also think social media platforms have and will continue to have a big impact on our culture and business as well as our health. The way people act and share things or over share things in many peoples' opinions increases pressure that we put on ourselves and has resulted in depression stress and anxiety - more so than ever in young people. In terms of business, these tools are wonderful in reaching a wider audience and for things like free advertising and connecting with like-minded people, but I do think it is disrupting our humanity and community. I can already see a shift in people consciously having time away from technology which is a start for us to get back to our basic roots of talking face to face with another human and reading a book!